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Friday, March 3, 2023

March 03, 2023

What is Biotechnology With Full Information?

Biotechnology and Ethics:

The rapid growth of biotechnology has raised ethical concerns, especially in the fields of genetic engineering and biopharmaceuticals. Some of the ethical concerns include:

  • Genetic manipulation: Some people worry that genetic engineering may lead to the creation of "designer babies" or other forms of genetic manipulation that could have negative consequences for future generations.
  • Access to biopharmaceuticals: Biopharmaceuticals are often expensive and not accessible to everyone, raising concerns about access and equity.
  • Environmental impacts: Some genetically modified crops and biofuels have been criticized for their potential negative impact on the environment, including the risk of genetic contamination and the use of large amounts of water and fertilizer.


Biotechnology has revolutionized many industries and has the potential to continue to do so in the future. From medicine to agriculture and beyond, biotechnology offers endless possibilities for innovation and progress. However, it is important to address ethical concerns and ensure that biotechnology is used in a responsible and sustainable manner. Biotechnology is an exciting field with many career opportunities for those interested in science and technology.


Thursday, March 2, 2023

March 02, 2023

What is NEET With Full Information?


The National Eligibility cum Entrance Test (NEET) is a national-level entrance exam conducted by the National Testing Agency (NTA) for students aspiring to pursue undergraduate medical courses such as MBBS and BDS in India. NEET replaced all other state and national level medical entrance exams in India from 2013 onwards. In this article, we will discuss in detail about NEET and its various aspects.

What is NEET?

The National Eligibility cum Entrance Test (NEET) is an entrance exam conducted for admission to medical and dental courses in India. The exam is conducted by the National Testing Agency (NTA) on behalf of the Medical Council of India (MCI). NEET is held once a year, usually in the month of May. The exam consists of multiple-choice questions (MCQs) and covers topics such as Physics, Chemistry, and Biology.

NEET Exam Pattern:

The NEET exam consists of 180 multiple-choice questions (MCQs) which are divided into three sections: Physics, Chemistry, and Biology. Each correct answer carries four marks, while one mark is deducted for each incorrect answer. The total duration of the exam is three hours.

NEET Eligibility Criteria:

To be eligible for NEET, a candidate must have completed 17 years of age at the time of admission or will complete the age on or before 31st December of the year of his/her admission to the first year of MBBS/BDS course. The candidate must also have passed 10+2 or equivalent with Physics, Chemistry, Biology/Biotechnology, and English with at least 50% marks.

NEET Syllabus:

The NEET syllabus is based on the topics covered in the 11th and 12th standard CBSE syllabus for Physics, Chemistry, and Biology. The syllabus includes topics such as Human Physiology, Plant Physiology, Ecology, Genetics, Reproduction, and Biotechnology.

NEET Application Process:

The NEET application process is conducted online. Candidates can visit the official website of NTA to fill the application form. The application fee can be paid online through debit/credit card or net banking.

NEET Admit Card:

The NEET admit card is released by the NTA on its official website. Candidates can download their admit card using their login credentials.

NEET Exam Date:

The NEET exam is usually conducted in the month of May. The exact date of the exam is announced by the NTA on its official website.

NEET Results:

The NEET results are usually declared within a month after the exam. Candidates can check their results on the official website of NTA using their login credentials.

NEET Counselling Process:

The NEET counselling process is conducted by the Directorate General of Health Services (DGHS) for 15% All India Quota seats and by the respective state counselling authorities for the remaining seats. The counselling process includes registration, choice filling, seat allotment, and document verification.

NEET Cut-off:

The NEET cut-off is the minimum qualifying marks that a candidate must obtain in order to be eligible for admission to medical and dental colleges. The cut-off marks are declared by the respective counselling authorities.

NEET Coaching Institutes:

There are several coaching institutes that provide coaching for NEET. These institutes provide classroom coaching, study materials, and


Wednesday, March 1, 2023

March 01, 2023

Strategies for Healthy Eating

Strategies for Healthy Eating

Eating a healthy and balanced diet is essential for maintaining good health and preventing chronic diseases such as diabetes, heart disease, and cancer. However, with so much conflicting information out there about what to eat and what not to eat, it can be difficult to know where to start. In this article, we will explore some strategies for healthy eating, including tips on meal planning, portion control, and healthy food choices.

What is a Healthy Diet?

 healthy diet is one that provides the body with the nutrients it needs to function properly. This includes a balance of macronutrients (carbohydrates, proteins, and fats) and micronutrients (vitamins and minerals). A healthy diet also includes a variety of foods from all food groups, including fruits, vegetables, whole grains, lean proteins, and healthy fats.
  • Strategies for Healthy Eating: Here are some strategies for healthy eating that can help you maintain a balanced and nutritious diet:
  • eat a variety of foods: Eating a variety of foods from all food groups ensures that your body gets all the nutrients it needs to function properly.
  • Watch your portion sizes: Pay attention to how much you eat and try to stick to appropriate portion sizes.
  •  Limit processed foods: Processed foods are often high in sugar, salt, and unhealthy fats, and low in nutrients. Try to limit your intake of processed foods as much as possible.
  •  Choose whole foods: Whole foods, such as fruits, vegetables, whole grains, and lean proteins, are generally more nutrient-dense than processed foods and can help keep you feeling full and satisfied.
  • Stay hydrated: Drinking plenty of water and other fluids helps to keep your body hydrated and can also help to reduce feelings of hunger.
  •  Practice mindful eating: Mindful eating involves paying attention to the taste, texture, and smell of your food, as well as your hunger and fullness cues. This can help you make better food choices and avoid overeating.

Meal Planning and Preparation: 

Meal planning and preparation can be helpful strategies for healthy eating. Here are some tips:
  • a. Plan your meals ahead of time: This can help you avoid impulse buys and unhealthy food choices.
  • b. Shop for groceries with a list: Having a list can help you stay on track and avoid buying unhealthy foods.
  • c. Prepare meals in advance: Preparing meals in advance can save time and help you avoid the temptation of fast food or unhealthy snacks.
  • d. Cook at home: Cooking at home allows you to control the ingredients and portion sizes in your meals.
Portion Control: 

Portion control is an important part of healthy eating. Here are some tips for controlling your portions:
  • a. Use smaller plates: Using smaller plates can help you eat smaller portions without feeling deprived.
  • b. Measure your food: Use measuring cups and spoons to portion out your food.
  • c. Pay attention to serving sizes: Check the serving size on food labels and try to stick to appropriate portion sizes.
  • d. Don't eat in front of the TV or computer: Eating in front of the TV or computer can distract you from your food and lead to overeating.

Healthy Food Choices: 

Making healthy food choices is an essential part of healthy eating. Here are some tips:
  • a. Choose whole, unprocessed foods: Whole, unprocessed foods are generally more nutrient-dense and can help keep you feeling full and satisfied.
  • b. Eat a variety of fruits and vegetables: Fruits and vegetables are packed with nutrients and

Tuesday, February 28, 2023

February 28, 2023

What are the Health Benefits of Ginger?

What are the Health Benefits of Ginger?

Ginger, a popular spice used in many cuisines worldwide, has been used for centuries for its medicinal properties. The root of the ginger plant contains numerous bioactive compounds that provide a range of health benefits. In this article, we will explore the various health benefits of ginger, as well as its nutritional profile, side effects, and how to incorporate it into your diet.

Nutritional Profile of Ginger: Ginger contains a range of nutrients, including vitamins B6 and C, potassium, magnesium, and manganese. It also contains gingerols, shogaols, and zingerones, which are bioactive compounds that provide its medicinal properties.

  • Health Benefits of Ginger: Research has shown that ginger has numerous health benefits, including improved digestive health, boosted immune system, reduced pain and inflammation, improved cardiovascular health, relief from nausea and vomiting, and reduced menstrual pain.

  • Ginger for Digestive Health: Ginger has been shown to aid in digestion by reducing inflammation and promoting the production of digestive enzymes. It has also been shown to relieve symptoms of indigestion, such as bloating, flatulence, and nausea.

  • Ginger for Immune System: Ginger has been shown to boost the immune system by reducing inflammation and oxidative stress. It contains compounds that have antiviral, antibacterial, and antifungal properties, making it effective in fighting off infections.

  • Ginger for Pain and Inflammation: Ginger has been shown to reduce pain and inflammation in the body. It has been used as a natural remedy for arthritis, muscle pain, and menstrual pain. It contains compounds that block inflammatory pathways in the body, reducing pain and swelling.

  • Ginger for Cardiovascular Health: Ginger has been shown to improve cardiovascular health by reducing blood pressure, cholesterol levels, and blood sugar levels. It also contains antioxidants that protect the heart from damage caused by free radicals.

  • Ginger for Nausea and Vomiting: Ginger has been shown to be effective in reducing nausea and vomiting caused by motion sickness, morning sickness during pregnancy, and chemotherapy-induced nausea. It works by reducing the activity of the vagus nerve, which is responsible for triggering nausea and vomiting.

  • Ginger for Menstrual Pain: Ginger has been shown to be effective in reducing menstrual pain and cramps. It works by reducing inflammation and reducing the production of prostaglandins, which are responsible for causing menstrual pain.

  • Side Effects of Ginger: Although ginger is generally safe, it may cause side effects in some individuals. These include heartburn, diarrhea, and stomach discomfort. Ginger may also interact with certain medications, such as blood thinners, and should be used with caution in these cases.

  • How to Incorporate Ginger into Your Diet: Ginger can be easily incorporated into your diet by adding it to teas, smoothies, stir-fries, soups, and curries. Fresh ginger can also be grated or sliced and added to salads or used as a garnish for dishes.

  • Conclusion: Ginger is a versatile and healthy spice that has been used for centuries for its medicinal properties. It provides a range of health benefits, including improved digestive health, boosted immune system, reduced pain and inflammation, improved 

Monday, February 27, 2023

February 27, 2023

What is ICSE Exam with Full Information?

What is ICSE Exam with Full Information?

The Indian Certificate of Secondary Education (ICSE) exam is a popular and widely recognized board exam in India. It is conducted by the Council for the Indian School Certificate Examination (CISCE), a national-level board of education in India. In this blog post, we will provide you with a comprehensive guide to the ICSE exam, including its history, eligibility criteria, exam pattern, syllabus, and more.

  • History of ICSE Exam:  The ICSE exam was first conducted in 1958 by the University of Cambridge Local Examinations Syndicate. Later, in 1973, the CISCE was established to conduct the ICSE and ISC exams in India. Since then, the ICSE exam has become a popular board exam for students in India.

  • Eligibility Criteria for ICSE Exam: To appear for the ICSE exam, a student must have completed 10 years of age and have passed class 10 from a recognized board or institution. The student must also have completed a minimum of two years of study at the school from which he or she is appearing for the exam.

  • Exam Pattern for ICSE Exam  The ICSE exam is divided into two parts: internal assessment and external assessment. The internal assessment includes projects, practical work, and assignments, and carries a weightage of 20%. The external assessment consists of a written exam, which carries a weightage of 80%. The duration of the written exam is three hours.

  • The ICSE syllabus includes English, mathematics, science, social studies, second language, and other subjects such as computer applications, commercial studies, and art. The syllabus is designed to provide a comprehensive education that prepares students for higher education and future careers.

  • Preparation Tips for ICSE Exam: To prepare for the ICSE exam, students should start by understanding the exam pattern and syllabus. They should also create a study schedule and follow it consistently. It is important to practice regularly and revise thoroughly. Students can also seek guidance from teachers, tutors, or online resources to clarify doubts and improve their performance.

  • Benefits of ICSE Exam: The ICSE exam is widely recognized and accepted by universities and colleges in India and abroad. It provides students with a comprehensive education and prepares them for future academic and career opportunities. The exam also encourages critical thinking, problem-solving, and creativity.

  • Conclusion: The ICSE exam is an important board exam for students in India. It is conducted by the CISCE and includes internal and external assessments. The exam syllabus is comprehensive and prepares students for higher education and future careers. By following a consistent study schedule and practicing regularly, students can perform well in the ICSE exam and achieve their academic and career goals.


Sunday, February 26, 2023

February 26, 2023

How to Start Potato Powder Production Business?

How to Start Potato Powder Production Business?


Potato powder production business involves processing raw potatoes into a fine powder form that can be used for various applications in the food industry. Potato powder is highly versatile and can be used as a thickener, binding agent, and flavor enhancer in a wide range of food products such as soups, sauces, baked goods, snacks, and more. It is also a convenient and cost-effective alternative to fresh potatoes, as it has a longer shelf life and can be easily stored and transported.

The demand for potato powder has been increasing steadily over the years due to its numerous benefits and versatile applications. This presents a lucrative business opportunity for entrepreneurs looking to venture into the food industry. In this guide, we will explore the steps involved in starting a potato powder production business, including market research, legal and regulatory requirements, production processes, equipment and supplies, marketing and sales, operations and management, financial management, and challenges and risks.


Market Research and Planning


Market research and planning are crucial steps in starting any business, including a potato powder production business. Conducting market research helps you understand the current market trends, identify your target customers, and develop an effective business plan. Here are the steps involved in market research and planning:

  1. Conducting Market Research:
  • Analyze the market size and growth potential of the potato powder industry.
  • Identify the market trends and preferences of potential customers.
  • Understand the competitive landscape and analyze the strengths and weaknesses of your competitors.
  • Identify potential suppliers of raw materials and packaging materials.
  1. Identifying Target Market and Customers:
  • Determine your target customers, such as food manufacturers, restaurants, retailers, or consumers.
  • Identify the specific needs and preferences of your target customers.
  • Determine the size and purchasing power of your target market.
  1. Developing a Business Plan:
  • Develop a comprehensive business plan that outlines your goals, strategies, and financial projections.
  • Determine the startup costs and investment required for setting up the business.
  • Create a marketing plan that outlines your strategies for building brand awareness and increasing sales.
  1. Estimating Startup Costs and Investment:
  • Determine the cost of setting up a production facility, including equipment, supplies, and labor costs.
  • Estimate the cost of obtaining necessary licenses and permits.
  • Determine the cost of marketing and promoting your product.

By conducting thorough market research and planning, you can gain valuable insights into the potato powder industry and develop an effective strategy for launching and growing your business.


Legal and Regulatory Requirements


Starting a potato powder production business requires compliance with several legal and regulatory requirements. Here are the key steps to follow:

  1. Registering Your Business:
  • Choose a business structure, such as a sole proprietorship, partnership, or limited liability company (LLC).
  • Register your business with the appropriate state and federal agencies.
  • Obtain a tax identification number from the Internal Revenue Service (IRS).
  1. Obtaining Necessary Licenses and Permits:
  • Check with your local and state government to determine the necessary licenses and permits required for your business.
  • Obtain necessary food safety and health permits from regulatory agencies.
  • Obtain zoning permits and building permits if you plan to build or renovate a production facility.
  1. Meeting Health and Safety Standards:
  • Ensure that your production facility meets local and state health and safety standards.
  • Establish proper sanitation and hygiene practices to prevent contamination.
  • Train your employees on food safety practices and ensure they follow good manufacturing practices (GMP).
  1. Compliance with Environmental Regulations:
  • Obtain necessary environmental permits and comply with federal and state environmental regulations.
  • Develop a waste management plan for the safe disposal of waste products.

By complying with legal and regulatory requirements, you can ensure that your potato powder production business operates legally and safely. Be sure to check with local and state regulatory agencies to ensure that you are meeting all the necessary requirements.


Potato Powder Production Process

The potato powder production process involves several steps that transform raw potatoes into a fine powder that can be used in various food applications. Here is a general overview of the potato powder production process:

  1. Selecting High-Quality Potatoes:
  • Choose fresh and high-quality potatoes that are free of blemishes and damage.
  • Select the appropriate variety of potatoes based on the desired end-use of the potato powder.
  1. Cleaning and Peeling:
  • Wash the potatoes thoroughly to remove any dirt or debris.
  • Peel the potatoes using a potato peeler or a mechanical potato peeler.
  1. Slicing and Blanching:
  • Cut the peeled potatoes into small pieces using a slicer or a dicer.
  • Blanch the potato slices in hot water to deactivate the enzymes that cause discoloration and deterioration.
  1. Drying and Grinding:
  • Dry the blanched potato slices using a dehydrator or a hot air dryer.
  • Grind the dried potato slices into a fine powder using a hammer mill, pin mill, or impact mill.
  1. Packaging and Labeling:
  • Package the potato powder in food-grade bags or containers.
  • Label the bags or containers with product information, including the product name, ingredients, and nutritional information.

The potato powder production process requires specialized equipment and machinery, including slicers, blanchers, dryers, and mills. The process should be carefully monitored to ensure that the final product meets food safety and quality standards. Additionally, it is important to properly store the potato powder in a cool, dry place to maintain its quality and shelf life.


Equipment and Supplies

Starting a potato powder production business requires investing in specialized equipment and supplies. Here are some of the essential equipment and supplies needed for the potato powder production process:

  1. Potato Cleaning and Peeling Equipment:
  • Potato peeler or mechanical potato peeler
  • Potato washer or vegetable washing machine
  1. Slicing and Blanching Equipment:
  • Slicer or dicer
  • Blanching machine or hot water tank
  1. Drying Equipment:
  • Dehydrator or hot air dryer
  • Flash dryer or fluid bed dryer
  1. Grinding Equipment:
  • Hammer mill, pin mill, or impact mill
  • Sieves and screens
  1. Packaging and Labeling Equipment:
  • Filling machine
  • Labeling machine or printer
  • Food-grade bags or containers

In addition to the equipment, you will need to invest in the necessary supplies, such as raw potatoes, packaging materials, and cleaning and sanitation supplies. It is important to purchase high-quality equipment and supplies to ensure that the final product meets food safety and quality standards. You may also need to hire skilled personnel to operate and maintain the equipment and ensure the production process runs smoothly.


Marketing and Sales


Marketing and sales are critical components of any business, including a potato powder production business. Here are some strategies for marketing and selling your potato powder:

  1. Define Your Target Market:
  • Identify your target market, such as food manufacturers, restaurants, or home consumers.
  • Research their needs, preferences, and purchasing habits to tailor your marketing and sales strategies.
  1. Build Your Brand:
  • Develop a brand identity that reflects your company's values and mission.
  • Create a logo and packaging design that stands out and appeals to your target market.
  1. Create a Marketing Plan:
  • Develop a comprehensive marketing plan that outlines your strategies for reaching your target market.
  • Use a mix of marketing channels, such as social media, email marketing, and trade shows.
  1. Establish Distribution Channels:
  • Identify the best distribution channels for your potato powder, such as wholesalers, distributors, or online retailers.
  • Build relationships with key distribution partners to expand your market reach.
  1. Offer Competitive Pricing:
  • Research the market and competitors to determine a pricing strategy that is competitive and profitable.
  • Consider offering discounts or promotional offers to attract new customers.
  1. Provide Excellent Customer Service:
  • Provide excellent customer service to build customer loyalty and word-of-mouth referrals.
  • Respond promptly to customer inquiries and complaints, and take steps to address any issues.

By implementing these strategies, you can effectively market and sell your potato powder and build a strong customer base. It is important to continually monitor your marketing and sales efforts and make adjustments as needed to achieve your business goals.


Operations and Management

Effective operations and management are critical to the success of a potato powder production business. Here are some key considerations for managing your business operations:

  1. Production Planning and Management:
  • Develop a production plan that outlines your production schedule, raw material requirements, and equipment usage.
  • Implement an inventory management system to ensure that you have enough raw materials and finished goods on hand to meet customer demand.
  • Monitor production processes and output to ensure consistent quality and efficiency.
  1. Quality Control:
  • Implement a quality control program to ensure that your potato powder meets food safety and quality standards.
  • Train staff on proper hygiene, sanitation, and quality control procedures.
  • Conduct regular testing and inspections of raw materials, equipment, and finished goods to identify and address any issues.
  1. Staffing:
  • Hire skilled personnel to operate and maintain the equipment and manage production processes.
  • Provide ongoing training and development opportunities to improve skills and productivity.
  • Establish clear roles and responsibilities to ensure efficient workflow and communication.
  1. Financial Management:
  • Develop a financial plan that outlines your budget, revenue projections, and expenses.
  • Monitor expenses and cash flow regularly to ensure that you are staying within budget and meeting your financial goals.
  • Work with a financial advisor or accountant to manage taxes, investments, and other financial matters.
  1. Regulatory Compliance:
  • Stay up to date on relevant regulations and laws related to food safety, labeling, and manufacturing.
  • Implement policies and procedures to ensure compliance with regulations and maintain necessary licenses and permits.

By effectively managing your business operations, you can ensure that your potato powder production business runs smoothly and achieves your business goals. Regular monitoring and evaluation can help you identify opportunities for improvement and make strategic decisions to grow and expand your business.


Financial Management

Financial management is a critical aspect of running any business, including a potato powder production business. Here are some key considerations for effective financial management:

  1. Develop a Financial Plan:
  • Create a financial plan that outlines your budget, revenue projections, and expenses.
  • Identify key financial metrics and goals to track and monitor, such as profitability, cash flow, and return on investment.
  1. Monitor Expenses:
  • Regularly track and monitor your expenses to ensure that you are staying within budget.
  • Identify areas where you can reduce costs, such as raw material sourcing, energy consumption, or labor costs.
  1. Manage Cash Flow:
  • Develop a cash flow management strategy to ensure that you have enough cash on hand to meet your financial obligations.
  • Monitor your cash flow regularly to identify any cash flow gaps and take action to address them, such as negotiating payment terms with suppliers or adjusting your production schedule.
  1. Invest in Technology:
  • Consider investing in technology, such as automation or software tools, to improve efficiency and reduce costs.
  • Evaluate the costs and benefits of technology investments to determine which ones will provide the greatest return on investment.
  1. Work with a Financial Advisor:
  • Consider working with a financial advisor or accountant to manage your finances and provide guidance on financial matters, such as taxes, investments, and risk management.
  • Regularly review your financial statements and reports with your advisor to identify opportunities for improvement and make strategic decisions.

By effectively managing your finances, you can ensure that your potato powder production business is financially sustainable and achieves your business goals. It is important to regularly monitor and evaluate your financial performance and make adjustments as needed to stay on track.


Challenges and Risks

Like any business, a potato powder production business faces several challenges and risks. Here are some of the main challenges and risks to consider:

  1. Supply Chain Disruptions:
  • Disruptions in the supply chain, such as raw material shortages or transportation delays, can impact production and sales.
  1. Competition:
  • Competition from other potato powder producers can affect sales and pricing.
  1. Quality Control:
  • Maintaining consistent quality standards can be challenging, particularly with variations in raw materials and production processes.
  1. Regulatory Compliance:
  • Compliance with food safety and labeling regulations can be complex and require significant resources and expertise.
  1. Market Fluctuations:
  • Changes in market demand or pricing can affect sales and revenue.
  1. Financial Risks:
  • Financial risks, such as cash flow gaps, investment losses, or unexpected expenses, can impact the financial sustainability of the business.
  1. Natural Disasters:
  • Natural disasters, such as floods or droughts, can impact the supply of raw materials and production processes.

To manage these challenges and risks, it is important to develop contingency plans, maintain good relationships with suppliers and customers, regularly monitor financial performance, and stay up to date on regulatory compliance requirements. By being proactive and responsive to potential challenges and risks, you can minimize their impact on your business and ensure its long-term success.



Starting a potato powder production business requires careful planning and execution, as well as ongoing management and evaluation. Key considerations include conducting market research, complying with legal and regulatory requirements, implementing effective production processes, managing finances, and addressing potential challenges and risks. By taking a strategic and proactive approach to these considerations, you can establish a successful potato powder production business that meets customer demand, maintains consistent quality, and achieves your financial goals. It is important to regularly monitor and evaluate your business performance and make adjustments as needed to ensure its long-term sustainability and success.

February 26, 2023

Google Ad Manager क्या है और इसका इस्तेमाल कैसे करें?

Google Ad Manager क्या है और इसका इस्तेमाल कैसे करें?

Google AdSense के बारे में तो आपको पता ही होगा और आप इसका इस्तेमाल भी कर रहे होंगे। लेकिन क्या आपको पता है कि google ad manager kya hai और क्या आपने इसका उपयोग किया है? आज नहीं तो चिंता मत करो, आज के इस आर्टिकल में गूगल ऐड मैनेजर के बारे में विस्तार से बताऊँगा। ये आर्टिकल सबके लिए useful होगा। भले ही आप अभी ad manager use कर रहे है या पहली बार करने वाले है। तो चलिए जानते है, What is Google Ad Manager and How to Use It in Hindi?

अगर आप google adsense publisher है और सोच रहे है कि मैं google ad manager का इस्तेमाल क्यूँ करू? तो मैं आपको बता दु के आप google ad manager के द्वारा google adsense से कहीं ज्यादा earning कर सकते हो।

Google ad manager PPC network के लिए बहुत ही अच्छा प्लेटफॉर्म है, मगर इसका सही से इस्तेमाल करना आपको आना चाहिए। इसे समझने के लिए आपको step by step इसके बारें मे जानना होगा।

इंटरनेट पर बहुत ही कम जानकारी इसके बारें मे उपलब्ध है और है भी तो जटिल है। इसीलिए आज मैं आपको सरल भाषा मे इसके बारें मे बताऊँगा, ताकि आप सबको आसानी से सबकुछ समझ आ सकें।

तो बिना देरी के सीधा बात करते है google ad manager के बारे में। सबसे पहले हम जानेंगे कि google ad maanger kya hai, what is google ad manager in hindi?

Google ad manager एक ad exchange platform है जिसे 27 june, 2018 में google ने introduce किया था। यह Google की DoubleClick for Publishers (DFP) और Ad Exchange (AdX) की दो पूर्व सेवाओं की सुविधाओं को जोड़ता है।

Google Ad Manager के माध्यम से आप Google Adsense, Ad Exchange, AdMob इत्यादि का इस्तेमाल एक साथ एक प्लेटफॉर्म से कर सकते हो। यानि कि आप अपनी website, mobile application के ads को single platform से manage कर सकते हों।

इसके दो (free and paid) version है जो कि निम्न है।

  • Google Ad Manager (Free)
  • Google Ad Manager 360 (Paid)

Google Ad Manager इस ऑनलाइन विज्ञापन प्रबंधन सॉफ़्टवेयर (online ad management software) का निःशुल्क संस्करण (free vserion) है और small businesses के लिए recommend किया जाता है। वहीं, google ad manager 360 इसका paid version है जो कि big size business के लिए हैं।

सरल भाषा में बोले तो अगर आप blogger है और आप google adsense publisher है तो आप google ad manager इस्तेमाल कर सकते हैं।

Google Ad Manager विज्ञापनदाताओं (advertisers), प्रकाशकों (publishers) और विज्ञापन सर्वरों (ad servers) के लिए इन्वेंट्री (inventory) का प्रबंधन करता है। Advertiser अपनी ad creative की inventory को manager करने में सक्षम होते हैं।

वहीं, publisher अपनी ad space inventory को प्रबंधित करने में सक्षम होते हैं, और विज्ञापन सर्वर प्लेटफ़ॉर्म का उपयोग यह निर्धारित करने के लिए कर सकते हैं कि कौन सा विज्ञापन प्रस्तुत करना है और इसे कहाँ प्रस्तुत करना है।

आपको ये भी पता होना चाहिए कि ये google ad manager कैसे work करता है। तो यहाँ पर मैं आपको बहुत ही simple words में समझने की कोशिश करूंगा।

चलिए अब इसे सरल भाषा में समझते है,

Google ad manager ad exchange यानि कि ads का आदान-प्रदान करने का कार्य करता हैं। जिसमें आप mostly 2 type के ad चला सकते हो।

  • Google AdSense
  • Thirdy Party Networ Ads (means House Ads)

आप अपने google adsense account को google ad manager से connect करके adsense ads run कर सकते हो। साथ ही आप अपने खुद के ads भी run कर सकते हो।

इसके लिए आप google ad manager में orders and line items का option मिलता हैं। जिसकी मदद से आप अपने YouTube channel, अन्य website या फिर किसी भी third party (जो google ad policy follow करती हो) के ads run कर सकते हो।

अब इसका सबसे अच्छा benefit ये है कि आप adsense और third party ads को एक साथ run कर सकते हो और ये तय कर सकते हो कि कब, कहा और कैसे कौनसा ad दिखना चाहिए।

Google adsense unfilled impression का ये best solution है, जिसमे कि जब आपकी साइट पर adsense ads show न हो तो स्वत: ही thirdy party यानि आपके अन्य ad run होंगे।

आपने बहुत बार देखा होगा कि कई बार आपकी साइट के pages पर adsense ad show नहीं होते है सिर्फ blank space show होता है। ये तब होता है जब आपकी साइट के उस page के content के लिए कोई ad available न हो। इसकी जगह पर आप खुद के ad show कर सकते है।

For example, आप amazon ads, ad exchange ads, house ads या अन्य किसी third party का ad run कर सकते हो जो सिर्फ adsense ads उपलब्ध न होने पर ही show होंगे।

Google adsense और google ad manager में क्या difference है, ये जानने के लिए आपको ये पता होना जरूरी है कि ये दोनों क्या है, अगर आप इन दोनों के बारे में जानते है तो चलिए मैं आपको बताता हु कि इन दोनों में कुआ फ़र्क है?

  • Google ad manager ad platform है जबकि google adsense ad network हैं।
  • Google adsense में केवल ad unit create कर सकते है जबकि ad manager में own ads, third party ads भी create कर सकते हैं।
  • Google adsense केवल google ads survery करता है जबकि ad manager मैं आप किसी अन्य ad network के ad भी provide करा सकते हैं।
  • Google adsense से केवल आप website पर ad run कर सकते है जबकि ad manager से आप website + application पर ad show करा सकते हों।
  • Google ad manager में आप third party ads की मदद से earning maximize कर सकते हो जबकि adsense में एस नहीं कर सकते।
  • Google ad manager में आप direct advertiser से payment के सकते हो, जिससे कि आपको google को 32% revenue नहीं देना पड़ता हैं।

अब आपको google ad manager क्या है और ये कैसे काम करता है? google ad manager and google adsense में क्या अंतर है? ये सब समझ या गया होगा। अगर नहीं तो आप नीचे कमेन्ट करके अपना सवाल पुछ सकते हो।

तो चलिए अब जानते है कि google ad manager ka istemal kaise kare, google ad manager use kaise kare, how to use google ad manager in hindi?

Google ad manager का इस्तेमाल करने से पहले आपको इसके dashboard के structure यानि इसके features के बारे में जानना होगा।

इसमें कई सारे features मिलते है लेकिन आपको main 2 features की जानकारी होना जरूरी हैं।

  • Delivery
  • Inventory

तो चलिए अब मैं आपको विस्तार से step-by-step इनके बारें में समझाता हु। सबसे पहले हम inventory के बारे में जानेंगे।

1. Inventory

Google ad manager का inventory section बिल्कुल adsense के ad unit section की तरह है, जिसमे आपको निम्न options मिलते हैं।

  • Ad units: यहाँ पर आप ad unit create कर सकते हो।
  • Apps: यहाँ पर आप अपने apps को add कर सकते हो।
  • Sites: यहाँ पर आप अपनी sites को add कर सकते हो।
  • Key-values: यहाँ targeting key value add कर सकते हो।
  • Targeting-presents: यहाँ targeting presents set कर सकते हो।
  • Traffic explorer: यहाँ traffic data explore कर सकते हो।
  • Traffic forecast: यहाँ historical traffic data देख सकते हो।
  • Network settings: यहाँ सभी inventory के लिए settings manage कर सकते हो।
  • Protections: इसमे आपको ad content, competition, inventory exclusion के options मिलते हैं।
ससबसे पहले हम ad manager के inventry>> ad units section के बारे में बात करेंगे, तो यहाँ पर आप ad unit create कर सकते हो। ad unit create करते टाइम निम्न step follow करने होते है।

Inventory>> ad units required fields:

Settings: इसमे आपको ad unit name typle करना हैं।
Sizes: इसमें आपको ad size like 300x250, 336x280 set करना है।
Targeting Window: इसमें _blank सेट करना है ताकि ad click new window में open हो।
AdSense: Maximize revenue वाला ऑप्शन enable करना है ताकि adsense ads show हो।
2. Delivery
Google ad manager के delivery section में आपको own ads, third party ads create करने का option मिलता है। जिसमें निम्न sections है।

Orders: इसमे आपको ad network और उनकी details enter करनी होती है। ये third party order के हिसाब से होता है। अगर आपको अपने खुद के ad run करने है तो आप house ad select कर सकते है।
Line Items: Orders के अंदर आपको line item create करना होता है। जिसमे आपको ad size, ad time और ad targeting set करनी होती है, मतलब कि आपको किस ad unit पर ये ad run करना है वो select करना होता है।
Creative: ये third party ad unit create करने का section हैं, जिसमे आप script, html, image के द्वारा ad create कर सकते है, ये line item के अंदर add करना होता है।
Native: यहाँ पर आप native ad create कर सकते हैं।
Delivery Tools: इसमे आपकी कुछ tools मिलते है, जिनसे विज्ञापन का निरक्षण कर सकते है।

यहाँ पर 3 options orders, line items, creative important है जो कि एक दूसरे के साथ combine हो कर काम करते है। जो कि हम ऊपर बता चुके हैं।

सिम्पल भाषा में बोले तो orders का उपयोग advetiser select करने और line item का उपयोग ad size, ad time और ad targeting के लिए होता है, creative option ad unit create करने के लिए हैं।

यानि कि ये निम्न तरीके से काम करते है orders>> line items>> creatives मगर आप चाहे तो create पहले create करके उन्हे line items में शामिल कर सकते हो।

creative ads तभी show होंगे जब adsense ads available न तो। आप चाहे तो creative setting में ये change कर सकते है।

Google AdSense को Google Ad Manager से Connect कैसे करे?

Google adsense account को ad manager से connect करने के लिए आपको एक step follow करने की जरूरत हैं। जब भी आप ad unit create करे तो उसमें एक ऑप्शन होता है AdSense का जिसके सामने "Maximise revenue of unsold inventory with AdSense" लिखा होता है। इस ऑप्शन को enable रखना है।

आप चाहे तो Inventory>> network settings में जा कर इस option को enable कर सकते है ताकि हर बार ad unit create करते टाइम इसे tick न करना पड़ें।

Google ad manager से payment कैसे मिलेगा? ये एक महत्वपूर्ण सवाल है जो मुझसे कई bloggers पुछ चुके है, तो चलिए मैं आपको इसका सरल जवाब दे देता हूँ।

दरअसल google ad manager में billing का option न मिलने पर publisher को ये confusing होती है, और जब वो google में इसके बारें में search करता है तो उसे "Ad Manager billing setup" की जानकारी google support page यानि official page पर मिल जाती हैं, जो कि निम्न प्रकार है।

आपको बता दु कि google ad manager में ये billing details add करने कि जो settings है ये केवल google ad manager 360 यानि paid version में available होती है।

Google ad manager के free version में billing section नहीं होता है। google ad manager की payment आपको adsense वाले payment address पर ही मिलेगी। यानि आपको अलग से कुछ भी करने की जरूरत नहीं हैं।


इस आर्टिकल में मैंने आपको google ad manager kya hai, google ad manager work kaise karta hai, google ad manager use kaise kare, google ad manager and adsense mein kya differnece hai, google ad manager payment kaise milti hai? इत्यादि के बारे में विस्तार से बताया है।

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